SEO Link Building Copywriting Website Audits

How to Create Email Campaigns That Drive Action and Build Relationships
Learn how to develop objectives and strategies for implementing email communication campaigns that involve email newsletters and promotional emails.
Deliverable is a 2-3 month email campaign.

How to Decipher Your Web Trends to Maximize Results
Learn how to develop, track, maintain, analyze and utilize the large volumes of data available and turn that into useful information you can use to manage and optimize your business.
Deliverable is to develop historical data, current benchmarks and an understanding of what to measure, why to measure it and what it means.

Developing Strategic and Creative Methodologies For Increasing Results

Learn how to increase your conversion rate one step at a time. You goals are for prospects to make purchases, or subscribe, or register, or make referrals. Each of these goals is a “macro-action,” and you can measure its conversion rate. Every one of your macro-actions is composed of a series of smaller micro-actions.

Deliverable is to develop an efficient conversion system matching your selling process to your prospect’s buying decisions by dealing with real examples from your website.

Development Doesn’t Have to be Rocket Science
Learn how to communicate effectively with web developers about what your requirements are. Did you know that of all software development projects are failures? Did you know that 80% of development costs are incurred after the initial project is delivered?
Deliverable is to take your project from concept to wireframe, to storyboard to final prototype independent of what technology your company uses by effectively creating a prototype of an application you want to have developed.

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Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.

Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.

Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:

• Which search engines to target
• Hands-on keyword research
• Benchmarking against your competitors
• Google’s secrets revealed (PageRank, hyperlink text, etc.)
• Pay-for-performance search engines (Overture, etc.)
• Building links (directories, niche sites, etc.)
• Developing a search engine marketing plan
• Best and worst practices (emulate the leaders, squash your competition)
• Case studies, including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Criteria for selecting a search engine marketing agency
• Online tools and resources

You’ll walk away with loads of practical, actionable tactics and tips. For example:

• How many pages of your site (and your competitors’ sites) each search engine has indexed
• The best sites in your industry to get links from for increasing your position in the search results
• Relative popularities of keywords that your target audience might use (e.g. what’s more popular with searchers - apparel, clothes, or clothing?)
• Workarounds for “spider traps” and poor search engine practices such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus, etc.

This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.

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Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.

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“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”

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Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …

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“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”

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It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.

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“The recommendations provided throughout the audit were easy to understand and actionable.”

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